Brand Identity, Illustration
Objective: Create a recognizable brand system for a small, women-owned artist store in Little Falls, NY.
01. Main Logo
The main goal of this logo and brand identity was to be friendly, recognizable, and effeminate. The ultimate logo needed to be clean, easy to scale, yet warm and inviting to fit within the quaint downtown area of Little Falls, NY.
The main goal of this logo and brand identity was to be friendly, recognizable, and effeminate. The ultimate logo needed to be clean, easy to scale, yet warm and inviting to fit within the quaint downtown area of Little Falls, NY.
02. Merchandising
Another goal of the logo and branding is to be able to use it on merchandise to be sold in store. Through the use of alternative logos and layouts, the logo is able to be versatile yet still recognizable.
Another goal of the logo and branding is to be able to use it on merchandise to be sold in store. Through the use of alternative logos and layouts, the logo is able to be versatile yet still recognizable.
03. Alternative Logos
Where the main logo doesn't make sense, these alternative logos maintain the brand identity for different usage cases.
Where the main logo doesn't make sense, these alternative logos maintain the brand identity for different usage cases.
